What To Ask The Person In The Mirror

Critical Questions for Becoming a More Effective Leader and Reaching Your Potential

ROBERT STEVEN KAPLAN

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Testimonials
Bill George, author, True North; professor of management practice,
Harvard Business School

Reading Rob Kaplan’s brilliant new book, 'What to Ask the Person in the Mirror', is like being coached by a great mentor. Written clearly and lucidly,
with dozens of real-world examples, Kaplan’s savvy and practical advice
results from hundreds of outstanding leaders he has mentored successfully.
Don’t just read it—incorporate his ideas into your leadership.

John C. Whitehead, former cochairman, Goldman Sachs & Co.;
former U.S. Deputy Secretary of State

The world today cries out for leadership. This is the best book I’ve ever
read on the subject, with lots of good ideas for both experienced leaders,
as well as those who aspire to lead.

Luis Ubiñas, President, Ford Foundation

Rob Kaplan’s insight is not simply that leaders must know how to ask the right questions. It’s that regular, purposeful, and thoughtful inquiry is truly the bedrock on which consistently great careers and great results are built. It’s a practice he makes meaningful no matter what your sector, how large your enterprise,
or how deep your experience. There’s practical wisdom on every page.

Narayana Murthy, Chairman, Infosys Technologies Limited

Whether leaders are born or developed has always been a subject of intense debate. In this work, Rob Kaplan has successfully distilled many pragmatic insights on leadership development, gleaned from his extensive personal interactions with successful leaders over many years. I highly recommend
'What to Ask the Person in the Mirror', especially for young and upcoming
global leaders.

Henry M. Paulson, Jr., seventy-fourth Secretary of the U.S. Department
of the Treasury; Chairman and CEO, Goldman Sachs (1999–2006)

Rob Kaplan is an outstanding leader and business executive. In 'What to
Ask the Person in the Mirror', he provides a valuable and adaptable framework
that can be used by business and nonprofit leaders. This book lays out the important questions that leaders should ask in order to achieve their goals
and reach their potential.

Doris Kearns Goodwin, Pulitzer Prize–winning presidential historian
and author, Team of Rivals

Two qualities make this book special. First, Kaplan succeeds in translating his vast knowledge of the leadership field into clear, graceful language, almost as if he is having a conversation with the reader. Second, he tells engaging stories to illustrate his general points—the most effective way to give abstract concepts life. This book should have a wide readership.

Tyra Banks, supermodel turned entrepreneur

For someone like me who is building a business and growing an
entrepreneurial company, this book becomes the road map and go-to guide
for asking the really tough questions that ultimately allow the truly successful business leader to emerge.

Dr. Mohamed A. El-Erian, CEO, PIMCO; author, When Markets Collide

Drawing on years of experience in business and academia, Rob Kaplan has produced a very readable book that provides unique and valuable insights into management, including what makes and sustains highly successful leaders.
Read this wonderful book if you want to understand how great managers
grow and mature, navigate pitfalls, and bounce back from adversity.

Caryn Seidman-Becker, CEO, CLEAR Corporation

Rob Kaplan’s book is my new leadership bible. His extensive experience
leading others and his time coaching great leaders has given him a unique understanding of what breeds success and failure. Leaders from any type
of business can benefit from Kaplan’s guidance.

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Book Details

Great leadership is not about having all the answers—it is, more often, about having the courage to ask the critical questions.

It sometimes seems as though the best leaders are naturally blessed with a knack for having the right answers. These executives appear to have been born with superb instincts, natural charisma, great insight, excellent organizational skills, and an ability to inspire others. They also appear very sure of themselves, as though leading and managing comes quite easily to them.

The reality is far more complicated. The truth is that successful leaders, no matter how talented, go through periods of confusion and uncertainty—even, on occasion, grasping for answers and feeling fundamentally alone and apprehensive.

A key difference between those who reach their potential and those who do not is how they deal with these periods of struggle. According to Robert Steven Kaplan, the challenge lies not in avoiding these difficult periods, but in knowing how to step back and ask the right questions—questions that help you gain insight, diagnose problems, regroup, and move forward.

In What to Ask the Person in the Mirror, Kaplan offers a concise and engaging guide to help executives improve their effectiveness as leaders. At the core of the book is a series of critical questions to help you lead your organization more successfully and take ownership of your career. Based on his extensive experience as a senior business executive, professor at Harvard Business School, and an advisor to leaders worldwide,

Kaplan provides a simple, powerful framework that includes seven key areas for inquiry that will resonate with business leaders in both the commercial and the nonprofit sectors.

What to Ask the Person in the Mirror is packed with first-hand stories and critical advice that will help you improve your management skills, stay on top of your game, and become a more confident and effective leader.

Free Download Sample Chapter

Robert Steven Kaplan
Author

Robert Steven Kaplan is a professor of management practice at Harvard Business School and
co-chairman of Draper Richards Kaplan Foundation, a global venture philanthropy firm.
Prior to joining Harvard in 2005, Kaplan was vice chairman of the Goldman Sachs Group, Inc.

Learn More at: RobSKaplan.com

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Goldberg McDuffie Communications
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ph: 212-705-4221

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